On July 26, the "magic city" Shanghai linkage, the department store industry's annual carry the heyday of the 112th China Daily Merchandise Fair and China Modern Household Goods Expo (hereinafter referred to as the "department store"), in the Shanghai New International Expo Center grand opening。As the flagship exhibition of the housewares industry with a long history in Asia，There are as many as 17 categories of domestic and foreign daily necessities and household goods，Compete in the 112th department store fair，Instantly ignited the passion of the audience to visit，160,More than 000 square meters of exhibition hall，It has attracted professional buyers such as agents, distributors, department stores and e-commerce from more than 300 cities and dozens of countries in China，TAP buyers include more than 90% of the country's key supermarket retail enterprises。(Note: Data statistics from the exhibition organizers)

As the annual show of China's home department store industry, the 112th session of the department store gathered many new technologies, new materials and new products, presenting a sensory feast of home daily store for the audience。此外，The exhibition organizers also carefully planned a series of wonderful activities，And invited a number of Internet celebrities and exhibitors interactive live broadcast to support the department store，Exhibitors, buyers at the scene to see the trend, find new products, find business opportunities, business friends，The first day of the major exhibition areas frequently hit the heat storm，There are also a variety of intelligent visiting experience services including map navigation and Match Me business matching，Meet the audience's high quality visiting experience。

Brand exhibitors parachuted into the scene, industry big coffee group to fight

Thanks to years of accumulation in the home department store market and continuous innovation in the exhibition concept, the 112th session of the department store attracted more than 2,000 excellent businesses at home and abroad to the scene, these industry big coffee are carrying fresh and popular products landing on the exhibition site, providing the majority of buyers with high-quality, cool product choices。(Note: Statistical data from the exhibition organizers)

On the first day of the opening, the grand event of department store exhibitors can be seen everywhere。First, the Shanxi Provincial People's Government organized the "Shanxi brand China Tour · Shanghai Station" activity, its launch ceremony was officially opened at 10 am on the 26th, the provincial government representative spoke at the ceremony expressed the hope that there will be deeper cooperation with the department store, the Shanxi government will fully support the department store enterprises to participate in related industry activities。

After the Fujian Provincial Trade Promotion Center relying on the department store held the "Fujian goods Huaxia line · Shanghai Station" activity, organized more than 100 local exhibitors, the exhibition area of up to 120 standard booths, with Marine blue as a unified color, the overall appearance of 112 department stores。

There are also exhibitors from Tianjin, Yiwu Import and Export Commodity City, as well as the original creative Alliance exhibition group adhering to the concept of originality, brought a wealth of exquisite general merchandise。Not only that, international brands from Japan, South Korea and other countries have also signed the 112th department store with new products, witnessing the determination and achievements of the globalization of China's department store industry。

International new products ignite the professional activities staged in turn

The grand scale of the 112th department store will not only gather excellent merchants in the department store industry chain to present brand meals for the audience, but also stage wonderful activities in turn after the opening, which will continue to detonate the enthusiasm of the audience。International boutique promotion meeting held at 13:30 PM on the opening day，The Korean pavilion, brought by the Korea Business Promotion Agency (KISED), and the Japanese pavilion, made up of various well-known grocery brands in Japan，They introduced their innovative products to the professional buyers in attendance，Lead the audience to experience the high-quality international daily necessities from zero distance，To meet the department store industry channel and end buyers of international high-end brand products cognition and procurement needs。

At the same time, the professional forum with the theme of "Grasp the upgrade route of the new generation of consumers" began smoothly, and attracted many department store professionals and exhibitors to participate in the site。Ms. Li Rong, General manager of Kantar Consumer Index Business, shared her insights on the concept of "new retail" and how retail enterprises can empower themselves through advanced technologies such as big data。The audience also took the initiative to deeply exchange views with the guests, colliding views, and the scene was very warm。

The matchmaking meeting and the home textile special meeting are the most popular activities at the exhibition site, and they are also an important part of the department store organizer's accurate service for TAP diamond buyers。China Resources Vanguard, Tianhong Shopping Mall, Beijing Jingkelong Commercial Group, Weibai Group, Bubugao commercial chain and other top 100 domestic supermarket enterprises took the initiative to demonstrate their strong purchasing ability, and also met the procurement needs of some department store industry channels and end buyers for home textile products, creating a win-win result。

The first will experience the intelligent exhibition service

The 112th Department Store Fair launched the Match Me intelligent business matching service for the first time, where visitors can quickly check the information of the exhibitors to meet, and recommend the list of high-quality exhibitors according to the products they are interested in, and enjoy the service of matching the list of exhibitors and booking the meeting itinerary for free。There is also a navigation system in the museum to help the department store, and visitors can search the exhibitor name or booth number independently, which can be easily located immediately。

In addition, the "REED CONNECT" APP was launched to help the 112th department store Fair。The audience votes for their favorite products on its platform, the votes are updated in real time, and the exhibitor who gets the most votes can get the title of "popularity King"。

Combined with real-time trend network celebrities live popularity

In order to maximize the influence of the exhibition and show the strength of the exhibitors, the organizers of the 112th Department Store also creatively invited a number of Internet celebrity anchors to carry out online live broadcasting of the current department store, which greatly improved the attention of the exhibition。At the exhibition site, many viewers witnessed a number of well-known and popular beauties walking around the exhibition while live broadcasting, promoting the exhibition and exhibitors' products in a full range。Some of them communicate freely with exhibitors and consult the selling points of goods;Some introduce the exhibition scale and distinctive exhibitor exhibits to fans;There are also interactive games with exhibitors and audiences。The joint participation of network celebrities and manufacturers has pushed the atmosphere of the scene to a climax step by step。

The 112th department store will trend new products emerge in an endless stream, wonderful interaction colorful, in the exhibition capricious shuttle network red anchors to impress the audience。Those who did not catch up with the first day of the exhibition do not have to regret, the 112th department store will continue until this Saturday, 28th, when there will be more discount surprises waiting to be unlocked。Copy the bottom of the big brand new products, enjoy the global trend of department store home, the whole family is mobilized at the weekend, to the magic department store will be there for us!