China as a towel production country, in 2021, China's towel production and demand reached 104.20,000 tons and 69.380,000 tons, the market size of 426.4.8 billion yuan, which is expected to reach 430 by 2023.0.8 billion yuan, in terms of product price, because of the increasingly fierce competition in the domestic towel product market, the average price of China's towel product market has shown a slower downward trend in recent years, and the average price of China's towel market in 2021 is 6.150,000 yuan/ton, it is estimated that 2023 will drop to 60,000 yuan/ton, the current domestic towel product category is more, the function of the product is not the same, the application scenario is not the same, the price difference is large。
It is estimated that the summer vacation tourism peak in 2024 will officially arrive in mid-July, and will start to fall from August 17, and the passenger flow will be more uniform, and the overall forecast will show three waves of small peaks - mid-July, early August, and mid-August。
With the arrival of the travel peak, compressed travel towels, as a convenient and quick daily necessities in modern life, are gradually being loved by more and more consumers。Its light and easy to carry characteristics make it have unique advantages in travel, outdoor sports and other occasions。With the improvement of people's living standards and the prevalence of tourism culture, this industry has also ushered in unprecedented development opportunities。
First, compressed travel towel industry market overview
Shanghai department store exhibition mastered that the current domestic compressed towel market has reached billions of yuan, and shows a trend of growth year by year。This is mainly due to the increase in people's demand for tourism, outdoor and other aspects, as well as the relatively cheap price of compressed towels, easy to carry and other characteristics of attraction, especially in the post-epidemic era, with the recovery of the supply chain and the improvement of consumer travel intentions, this market is expected to continue to maintain growth momentum。
The customer group of compressed travel towels mainly includes travelers, outdoor enthusiasts and consumers who value cleanliness and convenience。These people have a high demand for towels that are light, easy to carry and have clean and hygienic functions when they go out。Therefore, for this specific consumer group, the compressed towel products on the market are also constantly segmented and innovated。
With the continuous development of science and technology, the compressed travel towel industry is also constantly carrying out product innovation and technological innovation。On the one hand, through the use of new materials such as bamboo fiber, natural cotton, etc., improve the water absorption and antibacterial properties of towels;On the other hand, by improving the production process, the manufacture of compressed towels is more efficient and accurate。
In addition, some brands are also starting to incorporate more functions into their products, such as adding antibacterial ingredients, using rapid water absorption and rapid drying technology to improve user convenience。These innovative initiatives not only improve the quality of products, but also further promote the development of the compressed towel industry。
Second, compression travel towel industry development trend
Shanghai department Store exhibition mastered that at this stage, compressed travel towels are mainly suitable for tourism, outdoor sports and personal care and other fields。However, with the increasing market demand and the improvement of user awareness, the scope of use of this product is expected to further expand。For example, through cooperation with hotels, restaurants, gyms and other fields, compressed towels can be introduced to more scenes, and then expand market share。
In terms of sales channels, compressed towel products are sold through online and offline multi-channel sales, including e-commerce platforms, supermarkets, convenience stores, etc。In particular, the rise of e-commerce platforms has brought more sales opportunities for the compressed towel industry。Through the integration of online and offline sales model, it can not only increase product exposure and sales channels, but also further enhance market share。
In the context of increasing environmental awareness around the world, the compressed travel towel industry has also begun to respond to the call for sustainable development。Through the use of environmentally friendly materials, recycling and other measures to reduce product pollution to the environment。At the same time, strengthening supply chain management to ensure that the processing of products meets environmental standards is also a major initiative for the sustainable development of the industry。
The above is the towel industry related information brought by the small edition of Shanghai Department Store Exhibition. If you are interested in this industry, welcome to visit and exchange。
Source: Internet
