On July 23, the event was about to ignite in Shanghai, the 114th China General Merchandise Fair and Smart Life Expo once again landed in Shanghai New International Expo Center (W1-W8, E1-E7, N5 hall), opening a three-day general merchandise home carnival。As the first large-scale event of the department store industry in the post-epidemic era, the new department store will be well prepared and popular, providing important support and guidance for the industry to gather morale and restore confidence。 

On the opening day, the Fujian Exhibition group, the Shanxi Exhibition group, the Dongguan Exhibition group, the Chongqing group, the Gaoyang Group and other domestic characteristics of the exhibition group entered strongly, focusing on the display of cutting-edge products in various fields, and seizing the revitalization of the department store industry。Nearly 180,000 square meters of luxury exhibition area, nine major theme exhibition areas of 16 special pavilions opened at the same time, tens of thousands of fashion goods and smart ideas were displayed。The enthusiasm of old friends is not reduced, new friends have followed, and the release of various positive signals indicates that the domestic department store industry is about to go out of the trough and usher in a full recovery。

"Cloud visit exhibition" a new network celebrity talent to take you hi turn department store

Unlike in the past, this year's department store will adopt a new two-wheel drive exhibition mode of offline viewing and online live streaming。The organizers linked "Tiktok", "Pinduoduo" and a number of traffic platforms, and invited a number of hosts and network celebrity anchors to recommend fashion goods on the spot, creating a high traffic, strong interaction, and multi-welfare "cloud department store", which is refreshing。

At 9 a.m., the beauty host Dong Su Le took the lead in interacting with the audience。Over the years, Dong has hosted live events for Shanda Games, SHISEIDO Shiseido, Minogue, Jaguar XEL, Shanghai Expo - BMW, Victoria's Secret, WINEX, It and many other well-known brands。The audience walked into the exhibition hall under the leadership of Dong Su Le, hi play, hi buy, hi stroll, feel the fashion sharp goods and creative good things in the department store market together, and set off another round of trend storms at the scene。

下午，"Originally is the rain Qian ah cloud sea" and "my treasure sister Siqi" two big network red anchors incarnated good things recommendation officer，First offline combination，With tens of millions of fans to settle in the "Shanghai department store" broadcast room，Firepower open recommend the "114th department store" exquisite good things，A lot of explosive products，To add to the popularity of the department store。

Live offline food gift can not be less

In addition to the passionate Tiktok broadcast room, other offline live broadcasts of the department store are also in full swing。In the W7 Hall Food Lab, the audience and food experts feast on each other, receiving the double impact from taste buds and vision。More than 5 million fans of the whole network of food anchors not two kitchen gods, on-site cooking soul delicious, showing superb cooking skills and ingenious creativity。The powerful and designed cooking utensils and cutlery provided by the department store collide subtly in the hands of the master, deducing the magic of the amazing three meals。

Craftsmen create ideal life and reshape the "creation aesthetic" to a new height. In the creation space of Hall W7, a large wave of selected award-winning products from Red Dot and contemporary good design, as well as from the Hermitage (Winter Palace) Museum, B.Duck Little Yellow Duck, Grimm's Fairy Tales and other derivative products of super big IP are popular with the audience。Because of the better understanding of young people's hearts and gameplay, W7 Hall creation space has become a mecca for young people to punch in。

Planning the development blueprint of the industry Intelligent home appliances enable department store home industry smart model

More than exhibition, to promote exhibition is an important starting point for department stores to promote the development of the industry。The 114th Department Store will carefully prepare four high-end summits for the audience and industry insiders to comprehensively explore the broad prospects of the department store industry and achieve the ambition of win-win cooperation between enterprises。

On the first day of the exhibition, the 2020 China Smart Home Appliances Summit Forum with the theme of "Empowering smart home appliances for the home industry" was first held。The forum, organized by the Department Store Association and Zhongyi Kang Times, faces the new changes and new pattern of the department store industry under the 5G and AI capabilities。From the smart home appliance brand and channel business to share the scene, not from the same perspective to explore smart home appliances, smart retail on the future of the department store home industry abyss impact。

Yang Qingsong, Secretary General of China Department Store Business Association, Dou Weideng, deputy general manager of Lake Electric, Ou Haijun, deputy general manager of Tongcheng Electric, Wu Hong of Beijing Zhongyikang Times Market Research Co., Ltd. and other industry leaders visited the scene and held a summit dialogue, which was full of dry goods and thought-provoking。

Black technology emerging in an endless stream of new media interaction to optimize the audience experience

It is worth mentioning that the 114th Department Store, which was moved to the "cloud", is also innovative in terms of new media interaction, providing an unprecedented smooth experience for the audience。

At the entrance of the audience, the organizer provides Reed's wechat mini program, which realizes the one-stop grasp of the exhibition information and the one-code online Changyou department store。The audience can read the exhibition journal online, easily browse the exhibition to recommend popular exhibitors, always capture the new trends of the exhibition, easily locate the intention to cooperate with exhibitors, including free inquiries and other convenient functions throughout the year, through the Reed show small program can be realized with one click, which greatly saves the complicated and lengthy on-site consultation。      

According to reports, the introduction of information and intelligent exhibition tools is the development trend of the exhibition, and there will be more efficient and convenient black technology introduced in the future department store to optimize the visitor experience。

Looking back at the first day of the 114th department Store, the "cloud visit exhibition" model is unique, exhibitors and visitors have close exchanges, on-site activities are wonderful and profound, the audience has been fully released by the impact of the epidemic and squeezed industry procurement demand, and the department store still shows a vigorous vitality。On the second day of the department store meeting on July 24, there will be more network red anchors, mysterious big coffee and hot IP shining on the stage, hoping that the wonderful department store people who missed the first day will focus on and participate in the scene。